While for almost all campaigns, we chose to keep these off – this is way better than having to log in through a separate dashboard when the program was in beta. This helps ensure that you don’t actually have a super low bid in place, but one that Google believes makes sense.Īuto-apply View for Recommendations – Auto-apply is a new view under Recommendations in Google Ads Editor and allows you to enable or disable Google’s Recommendations, based on Recommendation type. Target CPA Bids Automatically Added for Display, VAC and Discovery – While we don’t always want to start with Google’s recommended tCPA bids, when creating a new Display, Video Action or Discovery campaign, Google will now automatically fill in their suggested tCPA value if they can estimate one based on the account’s performance. From there, you’ll be able to get ad strength information and stats. So, to see the stats, you must run the “Check Ad Strength” tool in the program.
#Google adwords editor download
As a note, all stats will show as “pending” once you download the newer version. Now, in Google Ads Editor you can see the Ad Strength indicator for Discovery and Discovery Carousel ads. We love simplicity!Īd Strength for Discovery – Our team is absolutely loving Discovery campaigns now available in Google Ads and have seen some great performance from them across our client set. Now, you just log into the Google Ads online version when prompted via Editor and you’ll automatically be able to download your accounts and campaigns into Google Ads Editor. You no longer need to copy and paste a code.
New Sign-In Feature – Remember the old Google Ads Editor sign in process, where you needed to copy and paste a token from the online Google Ads interface over to Google Ads Editor? Simple, but still a longer process than it needed to be. While you can always find a comprehensive list of updates by going to Google’s announcement on their blog, we’re here to share some of our favorite upgrades so far and why we love them. Just released on November 10, 2021, Google Ads Editor version 1.8, has gotten a few upgrades.